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12-06-23 Seminar - "The New Volunteer Lifecycle: Maximizing Value for Your Champions"
National Society of Professional Engineers
1420 King Street
Alexandria, VA 22314

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Wednesday, December 06, 2023, 8:30 AM - 11:00 PM EST
Category: Events

Wednesday, December 6

National Society of Professional Engineers
Alexandria, VA

Registration is now closed. Contact VSAE at (804) 747-4971 for assistance.

The New Volunteer Lifecycle: Maximizing Value for Your Champions 

From onboarding to evaluation, volunteers are the lifeblood of associations. How do we, as association professionals, make a compelling case for a volunteer's most limited resource – time – and effectively prepare them to succeed in their roles? Join us as we discuss how defining and communicating the volunteer value proposition from invitation to onboarding to evaluation can drive volunteer recruitment and retention and move your association closer to realizing its mission.

After attending this session, participants will be able to:

  • Define volunteer ROI from the staff perspective, the volunteer perspective, and the organizational perspective.
  • Effectively communicate how volunteering with your association creates missional impact and adds value to the member experience.
  • Move volunteers from strictly operational functions to strategically supporting the association’s mission throughout the volunteer lifecycle, from onboarding to evaluation.

Audience: Open Only to Association and AMC Staff. 
Format: In-Person and Virtual
Domain: 6 - Member and Stakeholder Engagement and Management

1.5 CAE Credits


Thank You to Our Sponsors!


Megan Kuhman, M.Ed, CAE, AVIXA

Megan Kuhman is an expert in volunteer and component management with over 12 years of experience working with professional and trade organizations.  She is currently the Council and Committee Programs Manager with AVIXA managing both their board level committees as well as their global components.  She has both a master’s degree in education and a Certified Association Executive credential.  In her spare time, she enjoys hiking with her family, reading, and trying to grow vegetables in her small garden.

Michelle Runge, MA, CAE, The American Inns of Court Foundation
Michelle Runge is an experienced association professional with a successful track record in executing strategic priorities and exceeding projected performance. Dedicated to providing personalized service to members and mentorship to staff, she proactively seeks ways to improve the member experience through the development of new resources and benefits, building consultative relationships with volunteer leaders, and leading strategic initiatives through interdepartmental collaboration.

With nearly a decade in membership management, volunteer management, and component relations, Michelle brings both operational expertise and strategic thinking to the table. As Director, Chapter Relations with the American Inns of Court Foundation, Michelle guides 97 chapters through strategic planning and operations optimization to support a high-quality member experience.

Michelle actively gives back to the association industry. She is Vice Chair of the American Society of Association Executives’ Component Relations Volunteer Management Advisory Council and serves on the Virginia Society of Association Executives’ Education Committee. She has published articles in ASAE’s Associations Now and VSAE’s Association Press, presented at national conferences, and mentored young professionals.

Michelle is a Certified Association Executive (CAE) and holds an MA in Art Gallery and Museum Studies from the University of Manchester. She is an Association Forum 2023 Forty Under 40 recipient, and an ASAE 2021 NextGen Scholar.

Schedule (subject to change)
8:45 - 9:30 a.m. - Registration & Continental Breakfast
9:30 - 11:00 a.m. - Seminar

VSAE Executive Members - $15
Non-members - $25
Limited to association professionals, AMCs and event sponsors. No refunds for cancellations. Substitutions encouraged. 

COVID Safety
At this time, no proof of vaccination or negative COVID test is required to attend, and masking is optional.  If, after registering, you test positive for COVID or are exposed to someone who does, notify [email protected] in writing for a full refund.  Read our full COVID policy

Contact: Pamela Flynn | [email protected] | (804) 249-2244