July 14-15, 2025
The Publisher Hotel, Fredericksburg

Driving Revenue, Relationships, and Resilience

In today's dynamic landscape, association management companies (AMCs) face the constant challenge of driving revenue, fostering strong client relationships, and maintaining relevance amidst evolving trends. Through expert-led sessions and peer discussions, this summit will help to equip AMC professionals with the practical strategies and insights needed to navigate these critical areas.

Who Should Attend: AMC owners, principals, senior leaders, and other staff focused on growing their AMC. 

• Registration
• Accommodations
• Schedule  
• Sponsors
  
  

REGISTRATION (Opens in May)
This summit is only open to AMC owners and their staff, and sponsors. Registration fee includes all educational sessions and lunch. 

Cancellation Policy:
By Friday, June 13 - 75% refund
By Friday, June 20 - 50% refund
NO REFUNDS AFTER JUNE 20

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SCHEDULE

6.00 CAE Credits (pending)

MONDAY, JULY 14
4:00-4:30 p.m.  Registration

4:30-5:30 p.m.  Explore The Publisher Fredericksburg
Participate in a site visit of The Publisher Fredericksburg, conveniently located between the DC region and Richmond. This tour offers an opportunity to experience the hotel's unique blend of historical significance and modern luxury. Explore its meeting spaces, dining options, and guest accommodations, and consider how they can contribute to successful and impactful gatherings.

5:30-8:00 p.m. Networking Reception and Dinner
Connect with your association management company colleagues at a relaxed networking reception hosted by The Publisher and Visit Fredericksburg, followed by a casual dinner in the heart of downtown Fredericksburg.

TUESDAY, July 15
8:30 - 9:00 a.m.  Registration/Check-in (Breakfast on your own)

9:00 - 9:05 a.m.  Welcome & Opening Remarks

9:05 a.m. – 10:20 a.m. (1.25)
SESSION: Forward Focus: Impact of Association Trends on AMCs
Tina Wehmeir, CMP, CAE, President & CEO, AMC Institute
The association landscape is constantly changing, driven by technological advancements, changing member expectations, political and economic shifts, and more. This session will explore key trends impacting the association industry and discuss how AMCs can adapt to this dynamic environment.

10:35 – 11: 50 a.m. (1.25)
SESSION: Building Trust and Fostering Board Relationships 
Leigh Hubbard, CEO, Trade Up Consulting
Nicole McAllister, CAE, McGuireWoods Consulting
Navigating board relationships is a balancing act. This session will explore the critical dos and don'ts of building and maintaining effective board relationships. We'll delve into interpersonal relationships, collaboration, and conflict resolution while highlighting common pitfalls like communication breakdowns and power struggles.

Noon. - 1:00 p.m. NETWORKING LUNCH

1:05 – 2:20 p.m. (1.25)
SESSION: Investing in Your Great Asset: Your Workforce 
Adam Carranza, CMP, SBI Association Management
Christopher Jones, Founder, Authentic Business Services
AMCs need a workforce that's not only skilled but also agile and adaptable. This session provides practical strategies for developing your team to meet the challenges of a changing landscape. Learn how to cultivate continuous learning, build a strong employer brand to attract top talent, and implement retention strategies that keep your best employees engaged and growing.

2:30-3:45 p.m. (1.25)
SESSION: Creating Sustainable Revenue Models (for You and Your Client)
Building sustainable revenue models is crucial for both AMCs and their clients. This session will explore strategies and best practices for creating and implementing revenue models for you and your client that are mutually beneficial for both parties.

3:45– 3:55 p.m.  Closing Remarks

ACCOMMODATIONS

Welcome to The Publisher Hotel, a historically rich destination to stay, connect, and uncover the next generation of stories in Fredericksburg. With bold contrasts and locally-sourced art, inspired by Fredericksburg’s patriotic past, The Publisher Hotel features a comfortable yet sophisticated experience while welcoming influence from the legacy of storytelling. 

For those interested in overnight accommodations on July 14, The Publisher Hotel is offering a special rate of $110 (plus taxes). A reservation link will be provided in your registration confirmation email. 

SPONSORS