Each seminar, whether virtual or in-person, offers at least one hour of educational content. Topics cover nearly all aspects of association management including communications, leadership, membership, strategic planning, and so much more.

VSAE is an approved provider of CAE credit 
hours. See the CAE Information page for more information, including a printable chart to track your CAE credits. 

Upcoming Seminars

Stop Looking for the Unicorn! How to Expand Your Candidate Pool 
Shira Lotzar

Friday, February 4
Omni Richmond Hotel

When searching for the right job applicants, it takes foresight and strategy to be competitive in today’s candidate-centric market. Job seekers have shifted their priorities to focus on work-life balance, remote work, culture, and compensations. This facilitated discussion will encourage you to rethink your hiring approach so that you can expand your candidate pool and continue moving your association’s mission forward.

$49 for VSAE members | $89 for non-members

Details and Registration 

Leading Imperfectly: The Value of Being Authentic for Leaders, Professionals, and Human Beings
James Robilotta

Friday, March 4
Richmond Marriott Downtown

It is time to own who you are so you can be real to others and lead through your faults. This deep but hysterical session will leave you feeling introspective about the person you show to others and recognize the rapport and trust-building power of authenticity in your communication and relationships. Examine who you are personally as a leader and as a partner, and master the art of courageous feedback and authentic relationship building.

$49 for VSAE members | $89 for non-members
Details and Registration

NOVA Seminar with Breakfast
Christina Lewllen, MBA, CAE - Facilitator

Thursday, March 10
DoubleTree by Hilton McLean Tysons

VSAE introduces a fresh style of knowledge sharing and engagement for Northern Virginia’s association community, designed to unpack big issues quickly and provide insights and tools that are scalable across associations. This rapid-fire program will move through the most pressing issues facing associations, focusing on quick case studies and lessons learned, and providing a comprehensive overview of the trends you should be tracking and opportunities you may not have thought of.


$15 for VSAE members | $25 for non-members 
Details and Registration

Past Seminars

2022 VA Political Outlook and Panel Discussion

January 7

Dr. Bob Holsworth, with DecideSmart, discusses the recent statewide elections and provides his political prognosis for the coming year, including how associations can expect to be directly affected. He will then participate in a panel discussion with other government relations experts examining the issues, challenges and unknowns of lobbying in 2022.

Develop Your Executive Presence
Christine Clapp

November 5

Whether you’re in a videoconference meeting, on the phone, at a networking event, attending a virtual or hybrid conference, or anywhere else: your ability to speak with confidence will drive your career forward — just as a lack of confidence will frustratingly hold you back. This session will give you a set of powerful insights and practical strategies that will rapidly elevate your online and in-person presence. Get ready to develop your speaking skills in a way that will transform your career — and even change your life!

Increasing Membership Engagement via Effective Learning Strategies

Holly Whitaker, Ph.D.

September 16 

Associations are facing an increasingly competitive landscape, and the need to clearly differentiate to show value to members has become the number one priority. Providing membership with on-demand access to innovative learning experiences can be that differentiator. Turn members into advocates by providing continuous, self-directed learning opportunities no matter where they are and what device they are using. This allows them to build a closer connection with the organization, while supporting their individual career advancement.

OK Boomer: How Generational Marketing is Holding You Back
Sarah Mattes Marshall, CAE

September 2

For many years we have segmented our members into generations to better understand them and in the hopes of marketing to them more effectively. What was once a productive solution, however, has turned into an approach that is limited our potential and our relevance as an industry. The last year has accelerated change in many areas and now is the time to create a more positive path forward in association management. This session will discuss trends in career-level segmentation marketing, providing examples along the way and discussing how anthropological and sociological concepts can help you get in the minds of your members.

Creating the Future of Meetings & Events

Randy Cummins, Stewart Hinckley, and Eileen Johnson, CAE 

June 4

Hosting in-person meetings and events in a world still affected by COVID-19 requires new thinking and new approaches. From adopting safety protocols to running a hybrid meeting, there are more moving parts to plan and execute. Learn what steps hotels, venues, and planners are taking to host in-person and hybrid meetings. Participants will gain insight on others’ experiences, and take part in a discussion and Q&A. 

Supporting Mental Health in the Workplace
Ryan Dunn; Christina Lewellen, MBA, CAE; and Stephanie Peters, CAE

May 19

A recent Harris Poll found that nearly 78% of adults say that COVID-19 has been a significant source of stress in their lives, while 60% say the number of issues facing America is overwhelming. These high levels of stress and anxiety can be long lasting and often spill into the workplace, challenging employers to address the mental well-being of their employees and, for associations, the members they serve as well. Learn from three association leaders about the initiatives undertaken by organizations to support their teams and members.

Reimagining the Office and Workplace
Maureen Dingus, CAE; Lisa Noon, CAE, RCE; and Patricia Trudeau, SHRM-SCP

April 23

COVID has disrupted how we think about work and "going to the office". For some, working virtually has been a great experience, for others not so much. Determining how, when, or even if we should return to in-person presents many issues and challenges; it also provides opportunities to reimagine the office and work life. Hear firsthand accounts of organizations that are addressing these issues and explore the HR considerations that need to be taken into account.

Making Diversity, Equity, and Inclusion a Strategic Priority
Chris Busky, CAE; Kelly Ann Gull, CAE; and Heba Mahmoud 

March 5

How can association leaders guide their organizations and their industry to becoming truly diverse, equitable, and inclusive? What strategies and action plans can help to create broader participation from underrepresented groups among your staff, leadership, and members and how do you measure success? How do you respond to events involving social and racial justice? Join association leaders for a frank and open discussion of their associations' journeys on the road to DEI, including lessons learned, potential roadblocks, and next steps. 

Are You an Accidental CIO? Get Tips from IT Pros

Moira Edwards, Ellipsis Partners and James Marquis, 501Works

February 19

Technology is growing and changing more rapidly than ever, and operating environments are increasingly complex, often leaving staff members to juggle more tasks with less resources. Smaller organizations frequently feel this impact even more than larger associations. Today’s successful association executive, regardless of functional area, title, or the size of organization, needs to ramp up their knowledge of IT systems to effectively serve their members. In this session, join two top IT consultants who will give you specific examples of where associations have succeeded with technology, as well as common failures that may occur and how to avoid those risks. 

Remaining Positive in Times of Crisis

Tyler Enslin

February 5

Amid the current crisis facing our world, millions of people are dealing with unprecedented levels of stress and uncertainty. However, even in challenging times, we still possess the ability to make the best of our circumstances, develop positive habits, and manage our mindset effectively. This highly interactive program has been specifically designed to help attendees navigate the issues caused by the COVID-19 crisis. Thus, the content is customized to impact both career and personal aspects of life. Participants will learn strategies that can help them to control stress levels, build habits that promote growth, and focus on opportunities. As this fluid situation continues to unfold, and times of crisis transition into times of recovery, attendees can be confident implementing these techniques to continue to thrive.