Virtual Seminars

Each virtual seminar offers at least one hour of educational content. Topics cover nearly all aspects of association management including communications, leadership, membership, strategic planning, and so much more.

VSAE is an approved provider of CAE credit hours and each seminar in the series is worth 1.5 CAE credits or more. See the CAE Information page for more information, including a printable chart to track your CAE credits. 


Upcoming Seminars
 

Remaining Positive in Times of Crisis

Tyler Enslin

Friday, February 5
9:00 - 10:30 a.m.

Amid the current crisis facing our world, millions of people are dealing with unprecedented levels of stress and uncertainty. However, even in challenging times, we still possess the ability to make the best of our circumstances, develop positive habits, and manage our mindset effectively. This highly interactive program has been specifically designed to help attendees navigate the issues caused by the COVID-19 crisis. Thus, the content is customized to impact both career and personal aspects of life. Participants will learn strategies that can help them to control stress levels, build habits that promote growth, and focus on opportunities. As this fluid situation continues to unfold, and times of crisis transition into times of recovery, attendees can be confident implementing these techniques to continue to thrive.

Learning Objectives:

  • Discover 3 keys to managing mindset and controlling stress.
  • Create positive habits to promote personal growth and achievement.
  • Learn techniques to stay focused and productive during challenging times.
  • Create individual action items to maximize opportunities.

VSAE members: $49 Non-members: $89

More Information and to Register 

Are You an Accidental CIO? Get Tips from IT Pros

Moira Edwards, Ellipsis Partners and James Marquis, 501Works

Friday, February 19
11:00 a.m. - 12:00 p.m.

Technology is growing and changing more rapidly than ever, and operating environments are increasingly complex, often leaving staff members to juggle more tasks with less resources. Smaller organizations frequently feel this impact even more than larger associations. Today’s successful association executive, regardless of functional area, title, or the size of organization, needs to ramp up their knowledge of IT systems to effectively serve their members. In this session, join two top IT consultants who will help you navigate IT, including topics such as: 

  • What fundamental questions you need answered by vendors and staff to ensure your technology success in the areas of Operations, Service, and Innovation.
  • Specific examples of where associations have succeeded with technology.
  • Common failures that may occur and how to avoid those risks. 

VSAE members: FREE / Non-members: $45

More Information and to Register

Previous 2021 Seminars

2021 VA Political Outlook and Legislative Roundtable

Dr. Robert Holsworth, DecideSmart

Friday, January 8

Kick off the new year with our annual Virginia Political Outlook. As he has for many years, Dr. Holsworth will review the year of politics in Virginia, share his thoughts on what can be learned from the 2020 election, and give us a glimpse of what we can expect in the year to come. 

His remarks will be followed by a Legislative Roundtable, "The Challenges of Lobbying in a COVID-19 World,led by Kyle Shreve, leader of VSAE's Government Affairs Shared Interest Group, and featuring VSAE members with valuable insight on this timely topic. 


2020 Seminars 

Reversing the Trend: Reimagining Membership Recruitment and Retention

The team at initiate-it

November 6

This interactive session will share several real-world case studies of how successful digital marketing and social media strategies helped associations reverse the trend of declining membership growth and low levels of membership retention. initiate-it, a full-service agency in Richmond, Va., serves as the catalyst to launch its client associations on a long-term path to sustainable growth and vitality. The team from initiate-it will share how the agency first established measurable benchmarks and KPIs of success and then executed a membership acquisition campaign with a strong search marketing component that resulted in double-digit conversion rates of transforming potential members into full-fledged, dues-paying members. Andrew Smith and his colleagues will demonstrate how to create content that not only resonates with association members, but also enables the members to view the association in a new light, leading to increased digital engagement, higher attendance at events and improved rates of retention. And all without increasing the association's media budget ­- a win-win-win by any definition!


Tactics for Better Revenue Results and Relationships with Sponsors, Exhibitors & Advertisers

Carrie McIntyre and Charles Popper, The Wyman Company

July 22

Under normal conditions, your sponsors, exhibitors, and advertisers are savvy buyers with high ROI expectations, and the pandemic has added a whole new set of considerations for conversations with these key stakeholders. Association professionals responsible for those revenue streams often have limited sales training or experience, and of the many hats they wear, sales might not be the favorite. This interactive workshop is geared toward professionals who want to increase revenue, build stronger relationships with association supporters, and make the sales process less daunting. 

At the end of this session you will be able to:

  • Craft, discuss, and act on the unique value proposition your association has to offer
  • Align your offering with what advertisers, exhibitors, and sponsors expect in return for their investment
  • Ensure your website and collateral fully support your sales efforts
  • Better prioritize your actions for better topline results

Professional Leadership Workshop - Tools You Can Use to Inspire and Influence Those Inside and Outside Your Organization

Nancy Singer, Compliance-Alliance, LLC and Christine Rance, CRANCE & CO, LLC *

June 5

A charismatic leader articulates a vision for the organization and motivates those who work for him or her. The traits that enable people to lead, inspire, and garner respect can be learned. In this high-energy, interactive session, you will discover critical communication skills, including how to project an image of authority, the importance of a positive attitude, and how to think on your feet and respond in a clear, concise, and substantive manner when called on unexpectedly in a meeting.

* Provided courtesy of Powell Kohne Associates, LLC


Art of Innovation Workshop

Noah Scalin, Another Limited Rebellion

May 7

The Art of Innovation​ introduces The Big Seven™ keys to generating creative energy that anyone can employ. Through an engaging presentation of his jaw-dropping artwork, Noah Scalin pulls back the curtain and shares the processes and practices that he developed to generate momentum and consistently bring new, unique approaches to his work. He explains how anyone can grow their creative muscles through simple practices that will help you become a better creative problem solver at work and in life. 

Key Takeaways
After attending this session, participants will be able to:

● Engage creative muscles. 
● Gain a fresh perspective on current challenges. 
● Learn new strategies for collaboration. 
● Align around shared language and experiences. 
● Uncover hidden potential and opportunity within constraints of limited resources. 
● Develop a growth mindset.