Venturing Into Uncharted Waters: How to Innovate and Embrace Risk to Ensure Your Association Thrives in the Future

September 19, 26, October 3
2:00 pm - 3:00 pm

Whether you're a seasoned association professional or new to the field, this webinar series will inspire you to embrace innovation, take calculated risks, and achieve the membership growth your association deserves. Don't miss this opportunity to learn from one of the association community's most dynamic and insightful leaders. 

Join Sheri Jacobs, FASAE, CAE, an award-winning professional wildlife photographer and pioneering thought leader in the association community, in this three-part series as she shares her images and insights on embracing risk and fostering innovation. From her remarkable adventures across all seven continents, Sheri will reveal the crucial lessons she learned throughout her career and provide specific association examples to help you and your organization innovate and thrive. 

Program attendees receive a free, signed copy of Sheri's new book, Venturing Into Uncharted Waters! Books will be shipped after September 1 to the mailing address provided during registration.

Registration: $199 for this three-part series (indicate "VSAE" when asked for your SAE/state society).
CAE Hours: 1 CAE hour per session, for a total of 3 CAE hours for the full program

Session Content

Session 1: Membership Recruitment Reimagined - September 19
In this first session, Sheri guides you through a transformative process of reframing your approach to identifying and communicating your value proposition. With increased competition and a rapidly changing environment, it’s essential to provide members with something they will value, and to do so, you need to think and act differently. And that takes risks. 

• Learn how to create a new member recruitment campaign by unleashing your creativity and generating fresh ideas to acquire new members.
• Develop a Member Value Canvas (MVC) that connects the dots between your members' problems/challenges and your organization's benefits.

Session 2: Transforming Member Engagement - September 26 
This session incorporates fresh perspectives on how to better utilize existing programs, products, and services, as well as how to develop new initiatives that engage and cement member loyalty, all while fostering a culture of creativity and bold experimentation. 

• Learn grassroots outreach methods for onboarding new members.
• How to leverage social media channels using engaging content.
• Develop an ongoing engagement program for new and retiring members.

Session 3: Embracing Risk and Innovation to Create More Value - October 3 
By reframing risk as an essential component of progress and learning from failures, you'll gain the tools needed to steer your organization through change with grace and assurance. Join us to unlock the power of innovative thinking and ensure your association remains relevant and thrives well into the future. 

• Learn how to fearlessly navigate the process of developing offerings to increase member value.
• Discover how to generate 100 new ideas for growth opportunities, assess the viability of current offerings, and make confident decisions about your association's offerings.