EDUCATION SESSIONS


3.00 CAE Credits 

KEYNOTE & BREAKOUT SESSIONS

Opening Keynote (8:45-9:45 a.m.)


Uncommon Collaboration: The Passes That Transform How We Work Together
CAE Domain 2: Executive Leadership


Speaker:
Mark Kenny,

The Kenny Group
Why don’t we work together like we know we could? Most associations have strong missions, capable leaders, and dedicated people. Yet even in the best organizations, invisible walls form between boards, staff, and members. Alignment fades. Energy stalls. Grace gives way to guardedness. It’s not for lack of caring, it’s because people start protecting instead of practicing collaboration. Uncommon Collaboration begins when we stop protecting and start “passing” what others truly need. In this energizing and relatable keynote, Mark Kenny takes audiences beneath the surface of meetings, plans, and strategies to uncover what truly drives connection and trust. Through story, humor, and practical insight, he shows how small but intentional “passes” between people can transform collaboration, elevate alignment, and amplify momentum across your organization. You’ll leave not just inspired, but equipped—with simple, human practices to reconnect your people, realign your purpose, and rediscover the joy of working together.

 
Presented courtesy of:

 

Afternoon Breakout Education (1:15-2:15 p.m.)

Avoiding Common Association Legal Pitfalls
CAE Domain 4: Operations

Speaker:
Blake Hegeman
, CAE, ALV
Vice President of Legal & Risk Management,
Organization Management Group

Associations are facing increased liability and enforcement actions at all levels of government. This presentation will focus on avoiding common legal pitfalls for associations, including cybersecurity risk, antitrust liability, intellectual property infringement, and Artificial Intelligence (AI) risk. A policy will also be provided for free to attendees to help them protect their associations from copyright infringement claims when its members create content for the association.

 

Association Budgeting and Forecasting Essentials
CAE Domain 4: Operations

 Speaker:
Sharon St. Clair, CPA, CGMA,
Manager,
Your Part Time Controller, LLC


Co-Speaker:
Teresa Henderson, CPA, CAE,
Association Specialization Leader,
Your Part Time Controller, LLC
 You already know your association needs a budget and a forecast, but are you truly using them as powerful tools to manage your cash, steer your mission, and make smarter operational decisions? This session reframes budgeting and forecasting as essential elements of cash management, giving you practical insight into who should be involved, the association-specific factors that matter most, and how these planning tools work together to keep your organization sustainable and mission‑focused.

 

Win Younger Attendees or Lose Your Future
Domain 6: Member and Stakeholder Engagement and Management

Speaker:
Richard Vallaster III, CEM, QAS, AAiP,
Senior Director of Industry Relations and Community Engagement, Momentive Software (Personify)

Your future members and event loyalists aren’t just “young professionals”—they’re your next revenue stream, association advocates, and future leaders. Yet too many associations treat them as an afterthought. This candid panel brings together membership, marketing, and event leaders to tackle the real reasons younger professionals skip your annual meeting, conference, or trade show—or don’t even know it exists. From outdated programming and tone‑deaf messaging to neglecting career‑stage needs, we’ll unpack what’s broken and how to rebuild with purpose. Hear how forward‑thinking associations reshaping networking are, events, and content to deliver relevance and belonging. Your next generation isn’t coming unless you meet them where they are—and give them a reason to stay.

 

Afternoon Breakout Education Sessions (2:30-3:15 p.m.)

Maximizing Web Technologies to Better Serve Your Members and Wow The Board
Domain 6: Member and Stakeholder Engagement and Management

Speaker:
Stephen Pashby
,
Account Manager,
Design Hammer

 We want your Membership and Board to understand you are a ROCK STAR! This session will offer practical tips to better make the most of your AMS or website, customize where possible, and set yourself up for success through understanding your audience, how you want them to convert, and how to better guide them through the website. We'll also talk about analytics and how to measure what matters to show great ROI to the board.

Efficiency Unleashed: Automating Association Processes Without Losing the Human Touch
Domain 4: Operations

Speaker:
Bailey Kasten, CAE,  Executive Director, VA Recreation & Park Society

Speaker:
Meagan Roloff, Associate Executive Director, 
National Association for Gifted Children
 
Association professionals are the ultimate multitaskers, but even the best teams need tools to work smarter. This session is designed to help you unlock the power of automation for those tedious administrative tasks that often consume your workday. We will explore how to think like a process architect and speak the language of modern automation platforms. You will learn how to evaluate which tasks are ready for automation and which require a personal touch to maintain your association's unique culture. We will share practical, low cost solutions to streamline application management for awards or scholarships and ways to revolutionize your volunteer engagement. You will leave with customizable templates, ready to use resources, and the confidence to implement strategies that free up your time for more meaningful, mission driven work. Whether your association is large or small, you will walk away equipped to harness automation for greater efficiency and impact!

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