We’ve been hearing for some time that the pace of change is accelerating, and never has that seemed truer than these past 18 months. At times, the pace and the scale of change can make us feel like things are spiraling out of control.

DEI Task Force Members:
Mariama Boney (MB)
Kelly Ann Gull (KG)
Tom Hardiman (TH)
Bob Hudson (BH)
Bailey Kasten (BK)
Nicole McAllister (NM)
Sonnia Montemayor (SM)
Susan Park (SP)

Abby Tammen, Chair (AT)

VSAE President Maureen Dingus announced the following VSAE members have agreed to serve on the association’s newly established Diversity, Equity and Inclusion (DEI) Task Force:

• Abby Tammen, CEO, Charlottesville Association of Realtors (Chair)

To say that today’s buyer has changed would be a bit of a massive understatement. In fact, we’ve never seen such change in such a short period of time. When you consider how we’ve evolved since the advent of the internet (it became mainstream in 1996) and then throw on top of that all the digital behaviors that were catapulted by the recent pandemic, the results are stunning.

To name a couple:

• Today’s buyer, on average, is more than 70% through the buying cycle BEFORE they actually speak to a sales person. (Forrester)

I am honored to serve as VSAE President, especially during this time of great change and opportunity. When I first became a member, I was a young female, non-CEO who did not play golf. At times, I felt unable to take advantage of all that VSAE had to offer because I did not always feel like I belonged. Thanks to the tenacity of past VSAE leaders and staff, this is no longer true.

While I am not “young” anymore, I am still a female, non-CEO who does not play golf. Now I have many female past president role models, I can lead the Board as a non-CEO, and I can enjoy a variety of amazing networking activities on or off the golf course. VSAE leadership made intentional changes to the bylaws, programming, and organizational norms to move us forward.

Now, we need to continue moving forward. This year your Board will examine how we advance our efforts to bring about greater diversity and inclusion. We will work to define what this means to VSAE, what actions we can take, and how we can support you as you grapple with this at your organization, whether related to your staff, your governing leadership, or your membership at large.

What can you do now?

Keep learning from your peers. VSAE has already provided some great sessions on diversity and inclusion and another one is on tap at Annual Conference. If you are a member of a Shared Interest Group (SIG), suggest this as a topic. Talking through your experiences and listening deeply are also powerful ways to learn and grow.

Look around the table. When you attend a VSAE event or meeting (virtual or in person), look around at who is there, and more importantly, who is not there. What can you do to make someone else feel that they belong? Consider how you can bring more people to the table, especially people who may not think they belong.

Share your perspective and hold us accountable. The Board needs to hear from the members. We will be engaging in important conversations and soliciting feedback from you. This is not a “check the box” exercise that will be accomplished by the end of the year. It will require sustained commitment from future leadership and the membership as a whole.

VSAE’s mission is to be the best of the best, so you should expect great things. Right now, we all need to listen and to lead. I hope you’ll take this journey with us.

What drew you to the association industry?

A $5 per hour paid internship at the VSCPA!

We asked three new association CEOs the following questions to learn about their career paths and insights on issues facing the industry. The three interviewed were Christina Lewellen, MBA, CAE (CL), Executive Director, Association of Technology Leaders in Independent Schools; Sarah Mattes Marshall, CAE (SM), Executive Director, VA College of Emergency Physicians; and Abby Tammen (AT), CEO, Charlottesville Area Association of REALTORS.

The Virginia Society of Association Executives (VSAE) is proud to announce its newly-elected 2021-2022 Board of Directors, whose term begins May 1, 2021. The installation ceremony will take place at VSAE’s Annual Conference, June 27-29 at the Marriott Virginia Beach Oceanfront.

Officers
• President – Maureen Dingus, CAE, Chief Operating Officer of Virginia Society of CPAs
• Immediate Past President – Phyllis Errico, JD, CAE, General Counsel for Virginia Association of Counties
• President Elect – Steven Williams, CAE, Partner at Hardiman-Williams, LLC
• Treasurer – Stewart Hinckley, President & CEO of Ruggles Service Corporation
• Secretary – Shannon McCabe, CAE, Executive Director of Association of Consulting Foresters

Directors beginning their first term
• Kyle Shreve, Executive Director, VA Agribusiness Council
• Abby Tammen, Chief Executive Officer, Charlottesville Area Association of REALTORS
• Bruce Whitehurst, President & CEO, VA Bankers Association

Directors continuing to serve for VSAE
• Corey Clayborne, AIA, MBA, Executive Vice President of American Institute of Architects, Virginia
• Sarah Gouger, Program Coordinator, Virginia Tech Center for Emerging, Zoonotic, and Arthropod-borne Pathogens
• Amy Hewett, CAE, VP of Strategy & Communications, Virginia Health Care Association
• Christina Lewellen, MBA, CAE, Executive Director, Association of Technology Leaders in Independent Schools
• Carter Lyons, CAE, Director of Communications, Associated General Contractors of Virginia
• Lisa Noon, CAE, RCE, Vice President of Organization Management Group
• Associate Member – James Gelfand, Vice President of Sales and Revenue, Kingsmill Resort

VSAE is partnering with SAEs across the country on a compensation benchmarking platform designed exclusively for executives of professional, trade, and service-centric associations/nonprofits. Our goal is to provide valuable data to help you in maximizing your budget when making hiring and personnel decisions while keeping your organization competitive. The platform’s value increases as more organizations participate (i.e. more data = better results!). 

In addition to compensation and salary information, this platform also gathers data on diversity, equity, and inclusion (DE&I) initiatives, such as gender and racial identity of employees; hiring practices; DE&I policies; and more. All organizations inputting data by March 31 will receive a DE&I Industry Snapshot Report at no cost.  

While an annual subscription is required to generate benchmarking reports, data entry is free and all information will remain anonymous. 

 

On January 7, my social media channels were filled with a meme that read “I’d like to cancel my subscription to 2021. I’ve experienced the 7-day trial and I’m not interested.” The world had hoped the hypothetical turning of the calendar would bring an end to the dramatic changes we were experiencing due to the Covid-19 pandemic and political issues. Almost two months into the new year, we can say for certain change is inevitable and that creativity and flexibility continue to be the necessary tools of the trade. 

Vaccines approved for emergency use by the FDA are now providing a welcome doorway out of the COVID-19 pandemic. At the same time, they are unlocking a range of legal issues for associations concerning vaccine mandates. May an association require employees to be vaccinated before they return to the office? And, more broadly, may it require vaccination for attendees at its meetings and conferences?

Here are some of the key issues that any association should consider before implementing a vaccine policy.

Virginia has enacted permanent COVID-19 workplace safety and health standards, effective January 27. These standards are similar to interim standards adopted in 2020 and continue to mandate personal protective equipment, sanitation, social distancing, infections disease preparedness and response plans, record keeping, training and hazard communications in workplaces. 

Employers are required to train employees on COVID-19 safety and develop infectious disease and preparedness response plans. The regulations also include guidelines for returning to work and communication about employees who test positive and potential exposures.

 

The Nominating Committee and the Board of Directors present the following slate of officers and directors for the 2021-2022 year (May 1–April 30).

OFFICERS

PRESIDENT
Maureen Dingus, CAE

Things will get better. Just keep saying that. And when we come out on the other side of the pandemic, we will face a world far different than the one we left behind.

The past year has brought new meaning to “working from home”. It has challenged personal and professional relationships, while also helping us appreciate and in many ways re-discover the simple pleasures in life. We have cooked more, watched TV more, (thank goodness for streaming!), experienced more time outdoors, and spent more time with our pets (or got a pet for those who did not previously have one).

If you're looking to deepen your engagement in VSAE, now is your opportunity!  VSAE's volunteers are instrumental in a variety of activities. They assist in developing educational content, mentoring new members, speaking at VSAE events, engaging members in community service projects, and much more.

From short-term projects to leadership roles, VSAE offers a variety of opportunities to be involved. See the list of volunteer opportunities.

ASAE delivered a letter to President Biden on January 27 urging the administration to engage the association community in policy discussions of critical importance to the nation. ASAE typically sends an introductory letter to each incoming administration, though this year’s letter reflects the extraordinary and immediate challenges facing the White House as it works to arrest the COVID-19 pandemic and reverse months of severe damage to the U.S. economy

Congratulations to the 2020 graduates of the Association Leadership Virginia (ALV) program! This is the second class to graduate from the program, following on the nine who graduated in 2019. 

Launched in 2018, ALV aims to develop leaders for the Commonwealth’s association management industry. The program brings together association professionals from across Virginia and from all levels of association management to discuss and explore strategies for leadership. Tom and Melissa Laughon of Catch Your Limit designed and facilitated the year-long program, guiding participants as they learned about their own leadership style and how to harness it to have a positive impact in their organization. 

“VSAE congratulates its latest ALV class. We continue to be impressed by Tom and Melissa’s program leadership and focus on excellence in association management and we commend the 2020 graduates for their resilience and commitment in the face of the unprecedented challenges this past year,” said Phyllis Errico, ESQ, CAE, VSAE President and General Counsel of the Virginia Association of Counties.

For more details about the ALV Program, visit vsae.org/association-leadership-virginia or contact Terry Monroe ([email protected]).

Looking to recruit more volunteers for your association?  Check out these six out of the box volunteer tips.

I have a confession to make – I don’t read very many books or journals focused on leadership. My reading tends to be more focused on fiction, and my leadership is more often guided by gut instinct. But I did recently share an article on LinkedIn that I thought summed up much of what my gut usually tells me to do as a leader. Many of my connections on the platform were inspired by the article, and it spurred an invitation to write this column for VSAE about servant leadership.

Being a servant leader requires a combination of humility and confidence. Asking for help, especially from the very people we are charged to lead, can make us feel vulnerable. It takes courage and strength to do it, and especially to do it authentically. The perspective you gain from truly listening to and empowering your team members, though, is incredibly valuable. It builds trust and mutual respect that I believe brings out the best in people and enables high performing teams.

To a great extent, we’ve all been winging it, making it up as we go along and doing the best we can in both our personal lives and with our associations, The following ten strategies will help us survive and thrive as we move ahead.

1. Use Teamwork to Develop Solutions - Everything with the pandemic is unprecedented and no one has the experience to know what to do. We are all, to a great extent, just doing the best we can. This is a perfect time to use the benefits of teamwork. Whenever possible, associations should use workgroups, task forces and other forms of teams to work out solutions to the challenges before us. Teams will provide a well-thought-out solution that has a greater chance of success, and the team members will emotionally benefit from the interaction with others.