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02-04-22 Seminar with Lunch
Omni Richmond Hotel
100 S 12th St
Richmond, VA 23219
United States
(804) 344-7000

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Friday, February 04, 2022, 9:00 AM - 1:00 PM EDT
Category: Events

Seminar with Lunch
Friday, February 4
Omni Richmond Hotel
9:30 a.m. - 1:00 p.m.

Stop Looking for the Unicorn!

How to Expand Your Candidate Pool


If you’re like most employers, you’ve been facing a dearth of qualified applicants in recent months. Why? It has to do with the way job seekers have shifted their requirements. Work-life balance, remote work, culture and compensation are among some of the priorities that have risen to the forefront for most candidates. In addition, many people are looking for a career pivot only to be thwarted by “unicorn” job requirements.


So, the question for association leaders is: Will you start flexing to the job market or continue to miss out on great candidates? It takes foresight, strategy…and yes, being open to people who “don’t check every box twice” to become competitive in today’s candidate-centric market. Shira Lotzar, a seasoned association recruiter, career coach and executive coach will facilitate a thought-provoking discussion that will encourage you to rethink your hiring approach – and more importantly, your mindset - so you can start expanding your candidate pool and continue moving your association’s mission forward.


 Blue round CAE logo 1.5 CAE Credits


Content Leader

Shira Lotzar, Chief Engagement Officer of Purposeful Hire, is committed to finding the “higher purpose” in every hire. Within her association recruiting, career coaching and executive coaching practices, Shira creates highly engaged workplaces by focusing on the mutual purpose of both employers and job seekers. Shira is a regular speaker at DC area job seeker groups and association peer networks. She has served on the boards of the HR Leadership Forum and DCSHRM and leads an association CEO peer roundtable entitled CASE (Consortium of Association Staff Executives.)


A fervent champion of age diversity, Shira launched, a volunteer community program empowering professionals age 50+ to transition into self-employment. Through an epiphany in 2013, she became profoundly aware that this age cohort requires new income solutions as they “age out” of the traditional W2 workforce. Shira earned a Master’s degree in Public Relations with a focus on employee communications from the University of Maryland.



Registration Opens: 9:00 am

Seminar: 9:30 - 11:00 am

Reception: 11:00 - 11:45 am

Luncheon: 11:45 am -1:00 pm


You may register for the seminar ONLY, the Reception & Lunch ONLY, or for the whole event (Seminar, Reception & Lunch). Make the appropriate selection on the registration form. No refunds for cancellations. Substitutions encouraged. 




VSAE Member $49
Staff of Exec. Member


Non-Member $89









and Paid...
Exec. Non-Richmond,
Semi-Retired & Lifetime
Staff of 
Exec. Member
January 28
FREE $15 $25 $35

January 28

$15 $20 $30 $40
On-site $25 $35 $35 $45



COVID Safety

If vaccination documentation was not already provided for a previous event, attendees are required to show proof of full vaccination OR a negative COVID test that was administered within 72 hours of the event. Documentation may either be emailed to [email protected] OR shown upon check-in at the event. Photo image, paper documentation, or VA Health Dept.-issued QR code are acceptable. Your VA vaccination record is available at the Virginia COVID-19 vaccination portal. Read our full COVID policy.


Hotel Accommodations

Omni Richmond Hotel
100 S. 12th Street
Richmond, VA  23219
(804) 344-7000


If you are in need of accommodations the night of Thursday, February 3, the hotel is offering a special rate of $169. Call 800-THE-OMNI and mention Virginia Society of Association Executives or book your room here. A credit card number is required to guarantee reservation. Any reservations that fail to cancel prior to Noon the day prior to arrival will be charged one night's room and tax. All guests are responsible for their own room, tax, and incidental charges. Reservation cut-off is Tuesday, January 25, 2022.







The VSAE Community Service Committee has selected Circles Ashland as the charity raffle recipient this month. The mission of Circles Ashland is to inspire, inform, and equip individuals, families, and our community to resolve poverty and thrive. This group works with people to raise them out of poverty and charts a path for a successful way forward.


Contact: Pamela Flynn | [email protected] | (804) 249-2244