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07-22-20 Online Seminar - Tactics for Better Revenue Results and Relationships with Sponsors, Exhibitors & Advertisers
Wednesday, July 22, 2020, 9:00 AM - 11:00 AM EST
Category: Events

Online Seminar Series
Wednesday, July 22
9:00 - 11:00 a.m.

"Tactics for Better Revenue Results
and Relationships with Sponsors, Exhibitors & Advertisers"


$45 for VSAE members | $75 for non-members
All Seminar Passes accepted.

Under normal conditions, your sponsors, exhibitors, and advertisers are savvy buyers with high ROI expectations, and the pandemic has added a whole new set of considerations for conversations with these key stakeholders. Association professionals responsible for those revenue streams often have limited sales training or experience, and of the many hats they wear, sales might not be the favorite. This interactive workshop is geared toward professionals who want to increase revenue, build stronger relationships with association supporters, and make the sales process less daunting. 

At the end of this session you will be able to:

  • Craft, discuss, and act on the unique value proposition your association has to offer
  • Align your offering with what advertisers, exhibitors, and sponsors expect in return for their investment
  • Ensure your website and collateral fully support your sales efforts
  • Better prioritize your actions for better topline results

Content Leaders


Carrie started her career in membership and marketing roles for several trade associations in the DC area. She then spent 20 years selling to associations, so she knows first-hand what it’s like to be an exhibitor, advertiser, and sponsor of association programs. She uses those perspectives today at The Wyman Company where she helps associations better engage their industry suppliers and increase revenue.

Carrie McIntyre, 
The Wyman Company


Charles has more than 20 years of experience working with hundreds of trade and professional associations to help them optimize their revenue generation, publishing, and communication efforts. He started his career with lots of cold calling as an individual contributor and progressed into executive management roles, building and leading successful organizations, before starting The Wyman Company. 


Charles Popper, The Wyman Company

Blue round CAE logo  2 CAE Hours 


Contact: Pamela Flynn | [email protected] | (804) 249-2244