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07-23-20 SeminarWeb - Putting the Strategy Back in Strategic Planning
Thursday, July 23, 2020, 1:30 PM - 2:30 PM EST
Category: Events

Thursday, July 23
1:30 p.m. - 2:30 p.m.

"Putting the Strategy Back in Strategic Planning"

Published by Texas Society of Association Executives and Virginia Society of Association Executives


$45 for VSAE members | $75 for non-members
Seminar Passes are NOT eligible to be used.

Description: Effective strategy design is an integral part of any Association’s viability and “one-size” no longer fits all. In order to remain relevant in a rapidly changing marketplace, Associations must now design strategy that goes beyond member education to serve members as well as supporting the development of vendor value. Using clear and specific examples, we will explore why the “one-size fits all” model no longer works for Associations and how to align strategy design with innovation when developing business models and supporting new initiatives.

We will share insights for developing a strategy that incorporates your Associations mission, vision, and values, and articulates the value you add to both members and vendors. Join us and develop the necessary skills to design strategy that will address the current state of member need, develop vendor value, and address and satisfy all stakeholders

Content Leader

Eric W. Curtis
Eric W. Curtis is the President of Curtis Strategy, an innovative consulting firm focused on breaking the status quo through strategy design, board governance, and adaptive business modeling. For more than a decade, Eric has helped leaders across the country address their most complex and challenging issues, guiding them in achieving change and sustained success. He has advised colleges and universities, healthcare and human services agencies, and many professional associations, inspiring them to break the status quo and maximize their strategic impact. Eric received his MBA from Suffolk University and his BS in accounting and finance from Norwich University. Eric currently serves on the Board of Directors for the Massachusetts Health Council and is a guest lecturer at area Universities.

Blue round CAE logo  1.0 CAE Hours


Contact: Pamela Flynn | [email protected] | (804) 249-2244