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Seminar Series with Breakfast

Breakfast Presentation: "No Need to Panic: Managing a Crisis Effectively"

It seems counterintuitive to plan for a crisis since the very nature of a crisis is that it is a chaotic time that occurs with no warning. But planning is exactly what you need to do. Crisis management planning may help mitigate short-and long-term damage--the worst of which is ruining your reputation. In this brief breakfast session, Sheri Singer, president of Singer Communications and Vice Chair of ASAE's Healthcare Community Committee, will explain the stages of a crisis and discuss how you can create a crisis management plan and provide some information about handling a crisis in a way that preserves your reputation. 

Seminar: "Packing a Punch with Your Communications, PR and Marketing Campaigns"

With today's multichannel traditional--elevator speeches, print, radio, television--and non-traditional communications--e-newsletters, website and social media including mobile and viral marketing--there are many more ways to reach your target audiences with your communication campaigns. In this session, Sheri Singer, president of Singer Communications and Vice Chair of ASAE's Healthcare Community Committee, will discuss the steps necessary to launch market research on a budget, identify your target audiences, and create a strategic plan. Through best practices and case studies participants will walk away with the tools to create a strategic plan and develop communications content that support a successful campaign. 

Schedule:

8:00 - Registration/Reception
8:30-9:45 - Breakfast/Presentation
10:00-12:30 - Seminar