Interested in developing your leadership skills and advancing your association career? 

Association Leadership Virginia (ALV) is focused on developing leaders for Virginia's association community. During the eight month cohort-style program, participants map out a plan to achieve their goals regardless of career stage. They then apply these lessons as they learn about the important aspects of being a leader within a membership association.

Participants graduate as more rounded leaders with a network of colleagues on whom they can call for counsel. And their associations have more confident, effective, and productive employees to best serve their constituencies. Earn up to 32 hours of CAE credit. 


Check back for program updates and schedule. For questions, contact Terry Monroe.


The 30+ credits, the quality of the program and the personal relationships developed make the price a no-brainer. I can’t recommend this program enough. Jerry Layne, CAE, Chief Operating Officer, Industrial Designers Society of America


If you serve in an association, no matter your title or role, you are leading someone, whether an entire organization, a team, or groups of volunteers. The leadership skills ALV teaches are founded in association best practices. Carter Lyons, CAE, Director of Communications, Associated General Contractors of Virginia


Content Pillars 

Leadership - Includes self-reflection exercises, a program project, and peer-to-peer learning. Each of the other content pillars will focus on an aspect of leadership, ensuring that this remains the most important of them all.

Membership Life Cycle: Recruit, Engage & Retain - knowing the important points to consider in the membership life cycle. It will touch on growth and outreach strategies, membership engagement, and best practices for high retention.

HR & Finance - understanding the administration of an association including human resources and finance. It will cover applicable employment laws, best practices for employee engagement, and financial topics unique to non-profit organizations like filing the IRS 990 form.

Program & Volunteer Management - detailing the components of program delivery, including types of programs, delivery methods, and the basics of meeting planning. It will also focus on board and volunteer management, including how to recruit and work with a board of directors.

Advocacy & Community - learning the keys to successful advocacy and how to be an effective communicator (may include media training). 

Who Will Benefit

  • Those in the earlier stages of their association career, trying to understand best practices in the association world, hoping to gain knowledge, experience, credibility, and access to mentors.
  • More experienced professionals seeking additional knowledge around best practices to supplement their experiences, seeing the bigger picture view, perhaps looking to change roles, or someone who has recently changed roles (or organizations). 
  • Individuals interested in sitting for the CAE exam, but who aren't quite ready to take that step, or may need the knowledge (and the hours) before they feel ready to apply.
  • Those hoping to be (or have just become) a CEO and wanting to have the right knowledge to lead effectively.
  • Anyone looking to share, connect and grow with a group of individuals equally committed to professional development.



VSAE has teamed up with Tom and Melissa Laughon, co-owners of Catch Your Limit to design and facilitate Association Leadership Virginia. Catch Your Limit was founded in 1999, has extensive association experience, and guides clients (from start-ups and non-profits to Fortune 500 companies) to measurable, sustainable success in transformational change, strategic planning, leadership cohesion, collaborative cultures/teams, recruitment, retention and more.